Building a Website Nowadays isn’t Rocket Science. That’s right, we said it, let all of the high-priced web designers roll their eyes and sigh. At North Georgia Web, we have been building and marketing business and niche websites since 2008, so we know what we’re talking about. With the explosion of ready-made templates and drag and drop web builders, building websites has never been easier!
Nowadays, with some up-front money, practice, trial and error and a fair amount of Googling, most people can build and publish their own website. However, there are a lot of other nuts and bolts that go into publishing a successful website besides the actual building of the site.
Also, Not Rocket Science …
Installing a ceiling fan or installing a dishwasher at your home is pretty straight forward. You can easily Google how to do the installations, and after a few trips to Lowes, buying the right tools and some trial and error, you’ll probably get it right. However, if playing with plumbing or electricity isn’t in your wheelhouse, you may opt to hire a plumber or electrician.
The truth is, we hire professionals every day to do tasks that, if we put our mind to it, we could probably do for ourselves. When you hire a pro, not only will you skip the chore, but you’ll know that the job was done correctly and will stand the test of time. So it goes with web design. Making sure that your website is loading correctly, hooked up to social platforms, Google My Business and tweaked so that Google and Bing can easily find and index the website is just as critical, or even more critical, than building a nice looking website.
So, Why Do I Need a Website?
The short answer to that question is: Because your competition has one, and the best website usually wins. Allow me to explain. We have been conditioned to think of the world wide web as a destination rather than what it actually is, a network of websites. Meaning, we go to Facebook to connect with friends and family, we go to Instagram to be visually stimulated, we go to Twitter for the latest topics, and we go to Google to search for things.
What gets lost in all of this is the fact that all of these are “destinations” on the internet, they are not “the internet.” Technically speaking, website properties like Google and Facebook are no different than the website that you own, or are contemplating building. Of course they are much larger and multifaceted than the average small business website, but by definition, they are the EXACT same animal; a website that is accessible by the world wide web.
So, why have a website? Say for instance a person (who was from Mars) had never heard of Facebook, and they wanted to connect with some of their old high school friends. This person would probably do a search for “social websites,” on a search engine website like Google. That search result would return Facebook, and a few other social media websites, for her to choose from, as they are the most relevant.
Only after a person finds Facebook through a web search, will they know that they can go directly to the Facebook website in the future. Basically, your business must be found before it can be frequented. And web searches are how businesses are found on the web. If your business is not on the web, and connected correctly, when someone searches for “antiques in Ellijay” it will never be found, but your competitor will be.
I have a Facebook Page, Isn’t That Enough?
No, and I’m going to ask you to put on your business hat for a minute and think about this logically. As mentioned earlier, Google, Facebook and Twitter are merely websites, but most importantly, they are websites that compete against one another for your business. They may look and act friendly towards one another online, but make no mistake, they fight fiercely against one another for control of internet traffic.
Each of these websites have their own niche for controlling internet traffic. If you want to find someone you will probably go to Facebook first. If you want to find out about a topic you will find that on Twitter. However, if you want to find a place, a fact, a recipe, a business or almost anything else, you go to Google. Three and a half Billion internet searches are performed on Google each day.
Here is where you need to put on your “business hat.” Facebook uses “Pages” to organize their business content, and Google uses “websites.” Given the FACT that Facebook and Google are competing against one another for your traffic, you will almost NEVER find a Facebook page that ranks higher in the search results than a website of the same category or name.
This bears repeating; Websites will always rank higher than Facebook pages in the search results. This is because Google wants their users (you) on websites, not on Facebook, because that’s how Google makes money. Almost all traffic on website will return back to Google, however, almost none of that traffic will return to Google from Facebook.
So, having a Facebook page to connect and communicate with your customers once they have been acquired is the best use of Facebook pages. However, having a website, that can be found in the search results, that dovetails nicely with Facebook and Twitter is the best way to acquire customers and build credibility for your brand.
Think about this, have you ever clicked through a Businesses Page on Facebook to see what that company’s website looks like? You probably formed an immediate opinion about that company based on their website. Have you ever visited a website of a business that you’re considering using, only to be put off by the appearance of their website?
Or worse, have you ever tried looking up a business that you’re considering doing business with only find out that business doesn’t have a website? What was your impression of that business? Having a professional, well built, well coded and connected website, that ranks high in the search results builds instant credibility for your brand and business, and credibility in the eyes of your customer cannot be overstated.
At North Georgia Web, we can build you an amazing website for as low as $369 and $5.95 per month. With prices that low, how can you afford to NOT have a website?